Amazon's AR View within the Amazon iOS app overlays products from the retailer in your natural environment. You can now try before you buy with Amazon's extensive catalogue. The virtual item is placed on a flat surface where the customer wants to put the real product. The customer can rotate the product, or position it wherever they want. To activate the AR option, simply press the camera icon at the top of the app interface. You'll then have a list of thousands of products to choose from.