What is Augmented Reality?
Augmented Reality is the augmentation of a digital reality, or world, on top of our physical reality. It’s used to enhance our existing reality to help us learn, be entertained, communicate and connect.
Augmented Reality technology has been use in niche ways for many years, however, the software and hardware required to use the technology has been prohibitively difficult and expensive until late 2017.
Apple and Snapchat are responsible for making Augmented Reality accessible to mainstream audiences.
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Augmented Reality compared with Virtual Reality
Companies like Facebook’s Oculus produce Virtual Reality hardware and software that often competes with Augmented Reality and its use cases.
While Augmented Reality is the merging of a digital world on top of a physical world, Virtual Reality is completely immersive. In some cases, this can prove to be advantageous, particularly in gaming.